Joined in 2023 
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63 About this deal
Don't mix directions with peroxide or shampoo that contains conditioner. Additionally, you can mix Directions shades with each other allowing you to create your perfect colour with ease! Completely cruelty-free & vegan-friendly. Product info: Please see included manual for application instructions. All our colours can be mixed, meaning the possibilities are endless. This pot contains enough colour for normal shoulder length hair. Useful Information: Add a pop of colour to your look with this floral themed semi-permanent hair dye from La Riche!
- Darker shades may give a sheen of colour to darker hair but we recommend pre-lightening for the best results.
- Vegan friendly hair dye
- 49mm opening in tub for easy use with tint brush
- All Directions Hair Dye colours can be mixed together to create your own shades
- Directions contains no peroxide, and is therefore best suited to use on light blonde or pre-lightened hair.
- The colour shown is based on bleached hair and may not necessarily indicate the final colour which will depend on your base colour, hair type and porosity.
- Directions usually lasts between 2-6 weeks and will gradually fade over time, depending on how often you wash your hair.
- Please see included manual for application instructions.
- Dye results cannot be guaranteed always try a strand test to check possible results.
- Don't mix directions with peroxide or shampoo that contains conditioner.
Reviews
Shona
This was therefore the most disappointing, but I suppose it is to be expected when putting a light colour designed for bleached hair onto medium brown. The picture doesn't do it justice really, it's gorgeous and bold when it catches natural light - very nice and pink.
Josie
I also had plenty of bleach on hand as this really stains your bath and sink. If your hair is dark or medium brown and you want the bold pink colour you will need to bleach or lighten it first I might do that next time.
CrimsonLake
This turned out a lovely reddish colour (the last photo uploaded). So LC bring out this amazing idea which I'm all for - except I refuse to pay £15 +pp for /tint/.
Rosemary Lazenby
I have tried two otherPink dyes and they do not come up as even, bright and persistent as directions! I used flamingo pink and I am so pleased and thrilled with the results! (I normally wash my hair twice a week, with dry shampoo in between) I first tried the lagoon blue which just gave my hair a slight green tinge (more visible on the light ends).
Michelle Griffin
This also left some transference on my pillow but wasn't as bad as the Lagoon Blue. I used Vaseline all around my hairline and on my ears as I know this can really stain your skin, and I wore thick yellow rubber gloves and applied it with my hands rather than a tint brush as I was doing all over. My hair is a little dry but deep conditioning should solve that.
Jenn Noakes
This was one pots worth of dye so I have one left and have recently used just under half to 'dip dye' the lower part of my hair. I carried on and I was amazed that actually there was enough in that little pot to do my hair!
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