Contagious: Why Things Catch on

Reviews

Maxwell Edison

Read in English, very easy to read, super interesting and too short limit. Professor Berger has set himself the task of discovering what it is that makes some things go viral – why it is that we share certain things but not others.

Client d'Amazon

. Berger’s answer is that we love to share things (such as weird facts) because that make us look good – it is a kind of ‘Social currency’. Wrong! Because it says how you can tell if someone likes you.

Yarely C

What I like about this book is that the author focus on why things go viral. Well, they encourage male supporters to grow a moustache for a month! He has identified 6 key ingredients to ‘virality’: Social currency / Triggers / Emotion / Public / Practical value / Stories. Packaging is amazing, was wrapped in plastic and then Amazon packaging.

Nick Michelioudakis

(Moral 1: Costly, public commitment makes people do things – and the same goes for students! 72). (p.

Lola Mestre

Could we do the same and get our students to study more? Why? In the chapter on ‘Public’ Berger mentions an amazing movement (‘Movember’ – p. Berger and Fitzsimons got students to eat 25% more fruit and veggies by using this trick (p.