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Author: Ellen Lupton Publisher: Princeton Architectural PressPages: 224ppSize: 7 x 8. Thinking with Type is a type book for everyone: designers, writers, editors, students, and anyone else who works with words. Awarded every three years, the Prize recognizes type designers and typographers for extraordinary contributions to the fields of type design, typography, and type education. Thinking With Type, now in its second edition, is an absolute staple in the stable of any type lover, typographic hopeful or word-wary graphic designer. Each approach is explained with a brief narrative text followed by a variety of visual demonstrations and case studies. With essays by Indra Kupferschmid, David Berlow, and Cyrus Highsmith, and a previously published interview of Highsmith by Jan Middendrop. 5 inches Thinking with Type is the definitive guide to using typography in visual communication, from the printed page to the computer screen. Legendary designer Ellen Lupton demystifies the creative process in another essential graphic design book.
- Learn to approach problems through focus groups, interviewing, brand mapping, and co-design
- 100 color illustrations
- Paperback
- Techniques are grouped around the three basic phases of the design process: defining the problem, inventing ideas, and creating form
- 7" x 8.
Reviews
benjamin bannister
And as a bonus, the last few pages are an appendix of very useful information mostly about proofreading and using the right punctuations, and using standardized editing marks. You move on to Text, where you learn about how spacing them apart or together or in different arrangements will have a certain effect. It was a good primer to start with, but I think there are too many archaic examples of what is discussed and not enough modern ones. There are three main topics discussed: Letter, Text, and Grid.
Use the knowledge in this book as guidelines, and start creating your own content, today! This is a quick read with some introductory topics and lots of visual examples. I bought this many many years ago when I started out being a designer. You first learn about Letter, a history of how fonts and types were first used to make physical books and their evolution into the digital font files we have today.
These are three fundamental things every designer should know and take into consideration when completing a project. I found this last part to be very helpful. Lastly, you learn about Grid, which is a section on how all your information is organized and can be organized on a physical or digital canvas.
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